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Trends & Innovation

Two women running into the sea, symbolizing connection, freedom, and shared experiences — a visual reflection of community in modern consumer culture.

Two women running into the sea, symbolizing connection, freedom, and shared experiences — a visual reflection of community in modern consumer culture.

The Shift from Consumers to Communities: How Culture Redefines Brand Relevance

Consumers are no longer just buyers — they’re participants. Discover how brands evolve from selling products to cultivating cultural belonging.

Oct 292 min read

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